See Our Results

The Challenge

A point-of-sale and hospitality technology provider operating in a fiercely competitive Australian market. With dozens of POS companies offering similar features — online ordering, table management, inventory tracking, and payment processing — AI tools consistently struggled to differentiate this brand. Despite having a strong product tailored for restaurants, cafes, and retail businesses, the company was largely invisible in AI-generated recommendations and comparisons.

The Objective

Position the brand as a clearly recognised leader in the Australian POS and hospitality tech space within AI search. Improve how AI platforms interpret their multi-product ecosystem (POS systems, online ordering, kitchen display systems, loyalty programs) and convert AI visibility into qualified demo requests and sales enquiries.

Our Approach

• Restructured service pages so AI systems could clearly differentiate between POS hardware, online ordering platforms, loyalty solutions, and payment integrations — each with industry-specific use cases for restaurants, cafes, retail, and hospitality.
• Created in-depth comparison and decision-focused content addressing real buyer questions like ‘best POS for restaurants in Australia’ and ‘cloud POS vs traditional POS’ — the exact queries AI tools are trained to answer.
• Built authoritative backlinks and third-party mentions across hospitality industry publications, SaaS directories, and business review platforms that AI tools reference as trust signals.
• Implemented comprehensive structured data and schema markup across all product and service pages, enabling AI systems to accurately categorise and recommend specific solutions.

Key Results

• 676 ChatGPT citations across 101 indexed pages — dominant AI presence in POS category
• 361 Perplexity citations with 72 pages referenced — strong visibility in research-focused AI
• 280 Gemini citations across 70 pages — consistent Google AI ecosystem presence
• 185 Copilot citations — reliable multi-platform AI visibility driving 15x lead increase

The Challenge

An established dental clinic serving the local community with comprehensive services including general dentistry, cosmetic procedures, orthodontics, and emergency dental care. Despite having excellent patient reviews and years of experience, the practice was virtually invisible in AI search results. When potential patients asked AI assistants for dentist recommendations in their area, competitors were consistently being surfaced while this clinic was overlooked entirely — losing a growing segment of patients who rely on AI for healthcare decisions.

The Objective

Dominate Google’s AI Overview results for local dental search queries while building a strong presence across ChatGPT, Gemini, and Perplexity. Capture the rapidly growing number of patients using AI assistants to find dentists, compare treatments, and make informed healthcare decisions — turning AI visibility into new patient bookings.

Our Approach

• Optimised content structure specifically for Google’s AI Overview feature, creating concise, authoritative answers to common dental queries like ‘best dentist near me’, ‘cost of dental implants’, and ’emergency dentist open now’.
• Built deep topical authority through comprehensive content clusters covering every service area — from preventive care and teeth whitening to dental implants, Invisalign, and children’s dentistry — establishing the practice as a definitive local dental resource.
• Enhanced E-E-A-T signals with dentist-authored content, detailed treatment explanations, patient case studies, professional credentials, and before/after galleries that AI systems use to evaluate healthcare provider credibility.
• Developed FAQ-rich content and treatment guide pages that directly mirror how patients query AI assistants about dental procedures, costs, recovery times, and insurance coverage.

Key Results

• 444 AI Overview citations — dominant presence in Google’s AI-powered dental search results
• 33 ChatGPT citations and growing month-on-month as content authority compounds
• 22 Gemini citations across 15 pages — strong cross-platform healthcare visibility
• +136 increase in AI Overview mentions in the latest reporting period — accelerating growth trajectory

The Challenge

A beloved Nepalese restaurant offering authentic cuisine in a competitive local dining market dominated by larger chains and well-funded competitors. Despite serving exceptional food with a loyal customer base, the restaurant was rarely surfaced when potential diners asked AI assistants for restaurant recommendations, cuisine suggestions, or ‘best places to eat’ in their area. Major restaurant aggregators and chain restaurants were capturing the lion’s share of AI-driven food discovery, leaving independent restaurants like this one struggling to be found by new customers.

The Objective

Build balanced AI visibility across all major platforms — Google AI Overview, ChatGPT, Perplexity, and Gemini — to diversify customer discovery beyond traditional search and food delivery apps. Establish the restaurant as the go-to AI recommendation for Nepalese cuisine and authentic dining experiences in the local area.

Our Approach

• Created rich, descriptive content about the restaurant’s authentic Nepalese cuisine, signature dishes, cooking traditions, and cultural dining experience — the type of detailed information AI tools naturally reference when recommending restaurants.
• Implemented review aggregation and social proof signals from Google Reviews, food blogs, and local dining guides that AI systems use to evaluate restaurant credibility and quality.
• Developed location-specific and cuisine-specific landing pages optimised for AI search queries like ‘best Nepalese restaurant’, ‘authentic Himalayan food near me’, and ‘top-rated ethnic restaurants’.
• Built strategic mentions and citations across local food blogs, restaurant directories, cultural publications, and community sites to strengthen the trust signals AI platforms rely on for recommendations.

Key Results

• 173 AI Overview citations across 30 pages — strong local dining visibility
• 51 ChatGPT citations with 18 pages referenced — consistently recommended for cuisine queries
• 50 Gemini citations — balanced cross-platform presence across all major AI tools
• Balanced visibility across all 5 major AI platforms driving a 5x increase in new customer enquiries